1. Overview
Cioccolato Peyrano is a historic chocolate boutique in Turin, established in 1915 and celebrated for its premium handcrafted chocolates. Known for its signature gianduiotti, cremini, and over 80 other chocolate varieties, Peyrano blends traditional craftsmanship with innovative recipes. The boutique remains one of the city’s most prestigious destinations for chocolate lovers, housed in a refined Art Deco-style shop on Corso Moncalieri.
Location – Google Maps Link
2. History
- Founded in 1915 by Antonio Peyrano as a small artisan confectionery shop.
- Transitioned into a chocolate-focused business during the 1930s.
- Awarded “Official Supplier to the Royal House of Savoy” in 1938.
- Known for developing Turin’s iconic chocolate treats such as gianduiotti and cremini.
- Peyrano’s chocolates were once served at venues like the MoMA and Guggenheim museums.
- The production laboratory is located at Corso Moncalieri, 47 in Turin.
- In 2019, the brand was relaunched by new management while preserving its historic techniques.
- The boutique collaborates with Italian designers for premium packaging and presentation.
- Peyrano emphasizes sustainability, using plastic-free, FSC-certified packaging.
- Location: Corso Moncalieri, 47, 10133 Torino TO, Italy
3. What Makes Cioccolato Peyrano Popular?
Cioccolato Peyrano is renowned for its uncompromising quality and artisanal heritage. Chocolate connoisseurs visit to experience the refined flavor of Turin’s legendary gianduiotti, while the boutique’s elegance and seasonal gift boxes make it a perfect spot for memorable purchases. It’s a symbol of luxury, history, and the city’s chocolate-making legacy.
4. Overall Ratings (1 to 5 Stars)
Overall Rating: ⭐⭐⭐⭐⭐ (5/5)
Cultural Significance: ⭐⭐⭐⭐⭐ (5/5)
Authenticity: ⭐⭐⭐⭐⭐ (5/5)
Atmosphere & Environment: ⭐⭐⭐⭐⭐ (5/5)
Accessibility: ⭐⭐⭐⭐⭐ (5/5)
Tourist Friendliness: ⭐⭐⭐⭐⭐ (5/5)
5. Weather
Best Time to Visit: April to October
Temperature Range: 13°C to 25°C
Pleasant weather makes it ideal for exploring Turin and enjoying a chocolate tasting session at Peyrano.
6. Nearest Five Hotels
- Hotel Principi di Piemonte – Luxury hotel near Porta Nuova station
- Starhotels Majestic – Elegant stay just minutes away from Peyrano
- Hotel Roma e Rocca Cavour – Classic, centrally located hotel
- Hotel Urbani – Affordable and comfortable with easy access
- Best Western Hotel Genio – Well-equipped and near transportation
7. Timings
Monday to Saturday: 8:30 AM – 7:30 PM
Sunday: Closed
8. Time Required to Visit
Visit Duration: 1 to 2 hours
Time can vary depending on purchases, tastings, or interest in their chocolate history and packaging displays.
9. Entry Fees & Ticket Booking Details
Entry: Free
Booking: Not required
For private tastings or special holiday events, reservations are recommended
10. Things to See & Do
- Sample artisanal chocolates including gianduiotti, pralines, and dark blends
- Shop for high-end chocolate gift boxes and seasonal specialties
- Learn about Peyrano’s royal history and legacy in Italian chocolate-making
- Admire the refined Art Deco interiors and elegant chocolate displays
- Inquire about custom packaging or corporate gifts
11. Best Time to Visit
Season: Spring or autumn for milder weather and less crowding
Time of Day: Late morning or early afternoon
Day of Week: Weekdays offer a quieter and more personal experience
12. Nearest Parking Spots
Parcheggio Roma – Large underground lot close to the city center
Parcheggio Piazza Vittorio Veneto – Convenient access to Corso Moncalieri
Street Parking – Limited but available nearby (blue zone, pay-and-display)
13. Tips for Visitors
- Try the original gianduiotti—made with IGP Piedmont hazelnuts
- Great place for purchasing gifts and luxury souvenirs
- Staff are helpful and fluent in English
- Ask for tastings if available during quieter hours
- Don’t miss limited-edition flavors and seasonal specials
14. How to Reach the Place
By Metro: Porta Nuova station, then tram or taxi to Corso Moncalieri
By Tram: Line 15 stops nearby
By Bus: Routes 47 and 52 stop within a short walk
By Taxi: Easy access and available drop-off area
By Foot: Walkable from Piazza Vittorio Veneto (approx. 10–15 mins)
15. Nearby Attractions to Combine for the Visit
- Monte dei Cappuccini – Scenic view of the city
- Piazza Vittorio Veneto – Elegant square with arcades and bars
- Parco del Valentino – Riverside park perfect for a stroll
- Museo Nazionale del Cinema – Inside the Mole Antonelliana
- Via Po – Historic shopping and café street leading toward the center
